September 2007 Archives

The two kinds of "don't know"

By Niklas Bivald on September 19, 2007 12:24 PM | | Comments (0)
"[...] If you try to solve the second kind of ignorance [fear or lack of interest] with a manual or a PDF or a blog post or even a long infomercial, you're going to fail."

Read more in Seth Godins article the Two kinds of "don't know".
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