ALA Article: Putting our heads together

From the ALA article:

"All but the sweetest of us have said something in a web discussion that was--intentionally or not--demeaning, sarcastic, flippant, or discourse-crushing. I admit it: guilty as charged. Some of us have ugly motivations, posing as experts by acting superior to others, stirring up controversy to get attention, or perhaps being mean-spirited because our mothers decided we'd be bottle-fed. More often, our contributions are inspired by a higher goal: a heartfelt drive for a better web. Even then, however, our passionate responses to others too often sound like whines, jabs, sour grapes, and one-upmanship. We, too, become responsible for the pervasive sense that the web standards world is one long, soul-draining argument.

How can we move beyond this? How can we transform discussion sections on major sites and online magazines from shooting ranges into arenas of collaboration?"